
MDX Pipeline
Orion Confirm — Under the Hood
A look inside the Orion Confirm publishing pipeline and the automation that keeps every insight consistent.

Oct 7, 20252 min readmdxautomationpublishingprocessFeatured
Why "Confirm" Exists
Our insight cadence used to be a scramble: last-minute formatting fixes, mismatched metadata, and the occasional broken embed. "Orion Confirm" is the automation layer that keeps every post on brand and on schedule.
It starts the moment a strategist commits a draft:
- Linting & MDX validation run locally with the same rules the production site expects.
- Content heuristics score readability, link hygiene, and compliance copy blocks.
- Image optimization and alt-text checks make sure creative assets are accessible before merge.
Five Stages from Draft to Production
- Draft Sync — Writers commit MDX with frontmatter that includes hero art, CTAs, and disclaimers.
- Automated QA —
confirm check
runs remark/rehype plugins, accessibility tests, and brand token enforcement. - Preview Deploy — Vercel preview spins up with production config so stakeholders can comment on a real build.
- Approval Snapshot — Confirm snapshots OG images, generates social copy, and stores a signed artifact in KV.
- Scheduled Publish — A simple
confirm publish slug
pushes the post live, updates the sitemap, and pings distribution hooks.
Tooling Stack
- Content layer — MDX with custom components (
<Callout />
,<InsightImage />
, interactive metrics) - Validation — remark, rehype, and bespoke brand plugins that enforce casing, glossary usage, and CTA length
- Artifacts — Signed JSON stored in Vercel KV so every post has an audit trail
- Distribution — Webhooks push to email, LinkedIn, and the internal market monitor once the publish flag flips
What This Means for Partners
When you hand us research, thought leadership, or operation guides, you get:
- Predictable releases keyed to your calendar
- Live previews that non-technical stakeholders can annotate
- Brand-safe output every time, across web, email, and social
Ready to bring the same rigor to your publishing pipeline? Let's align on a confirm-ready setup.
Every insight passes through Orion Confirm before it touches production — the pipeline is the secret sauce.
Ready to publish with operator rigor?
Pair your thought leadership with a pipeline that enforces brand, accessibility, and distribution quality.